Its Who You Know the Video
Our latest video for our brand new single ‘Its Who You Know’ is now on YouTube. This is how it happened.
As we finished the writing of Weird Decibels 2 we had a look at our set and decided that we did not have enough songs for the new album (out at the end of this year). So we wrote Its Who You Know, it quickly established itself as the first single.
Its Who You Know has been used many times in songs by other artists but it was apt for where my head was at the time. The 2015 general election was approaching; when I see many politicians I see people who have got their positions simply through their class and connections. I felt angered that people making the decision that effect my life and that of my family were made by those who were not there on merit (I must add that there are many who have worked hard to get where they are).
Indeed many walks of life are influenced by the people at the top favouring friends, family and people they know. Its human nature to surround yourself with people you feel comfortable with and are unlikely to challenge you. The music industry is a another example of ‘Its Who You Know’.
As my father often said when I was young. ‘its not what you know, its who you know’; he stills believes that to this day. However I believe you can make a difference to your life by working hard and never giving up but it is nice to know people with a little ‘pull’. Anyway this is what the song is about.
At 3 minutes the song is not long but it is an age in a music video. The idea was to have an interview with a pre-determined candidate guaranteed the job and the band being the hopeful applicants who did not stand a chance despite their qualities.
The successful applicant would walk through a door to find the band playing, a symbol of going it alone and doing things for ourselves without the help of other influences. The idea was a simple, realistic and a budget friendly plot.
Kevin Byrne kindly stepped up to the lens and shot the video, he controlled the lighting and directed many of the scenes. His influence was crucial to the final outcome of the video. James Cattanach kindly let us have free roam of the Three Kings and we set up in various rooms to create the interview room, the waiting area and the stage.
Kevin grew slightly concerned about the time we had to shoot the film however once we were set up things quickly took shape.
Chris Wilson: Chris played a cocky applicant who was guaranteed the job. He played his character with a swagger and style; look at the scene where he passes the band knowing he has the job. When he opens the door to see the band play is reaction is priceless.
Chris Burt: Brother of Jemma who appears on Weird Decibels 1 plays the interviewer who grills his victims and draws out nervous ticks and weaknesses of the applicant. A dismissive employer who enjoys wearing a ‘sacking tie’.
Dale Ashworth: Plays another cocky and smug interviewer who plays off his colleague to mock the hapless interviewees. Both members of the board are dismissive of all the applicants until Chris Wilson’s character appears and they shake hands. (which had the director and cast scratching their heads trying to work out the handshake in reverse order)
there were to be three scenes, the waiting room, the interview and the band playing at the end. The first scene had to show that Chris knew the members of the board. The interview displayed the hopeless interviews and the final scene is the band playing the song. We had great difficulty shooting the interview due to uncontrollable laughter! During the waiting rooms scenes I headed out the wrong door and the band followed!
Greg, Derek and Stu did most of the editing with input from Kevin. The first edit of the film was not far from what you see in the final version. I had the idea to put ‘Tarantino’ titles before every scene to help define the story. We had real difficulty getting the timing right, we play our songs far faster live than the recordings. Greg had to use the force to get some of the playing in sync with the music.
Its How You Know is the first of three single from our forthcoming album Weird Decibels 2.0. the single has been well received and its nice to know that after two week its hit over 300 views. Thanks for the support!