We’ve just ‘dropped’ a track; right now people all over the world can listen to our brand new song ‘Take the Blindness From Your Eyes’. This is a far cry from our first ever recorded release. A three track demo tape recorded and released in 1996 on cassette tape. I remember to this day when we drove home from the studio putting the tape into the car stereo and being blown away at hearing our first record.
The Rain, Vancouver and Chameleon were recorded at Split level studios at Ingliston, Edinburgh, it was a great experience for a young band. The reel to reel tape spun at the back of the mixing room as we laid down our the tracks that we thought would break us into the music scene.
The tracks were all mixed down to a DAT tape master and we nervously took this small cassette (which we couldn’t play on normal cassette players) to a duplication service called Chow Productions. While they could print out several copies of the tape artwork and print on the cassette they couldn’t duplicate the music from the master; so they printed off a batch of blank cassettes with our artwork. We had to get the DAT onto a CD and manually recorded the three songs onto the printed cassettes. This was done by a specialist who was able to convert the master DAT to a CD.
Our first demos would be packed in padded envelopes with a typewritten letter explaining who we were (an early version of a bio I guess). There were computers around in 1996, it’s just we didn’t have any. I got some addresses for record companies out of the NME and Melody Maker listings and sent off the package envelopes with the demo tape and hoped for the best.
CDRs became mainstream around the late 90’s early 00’s. The studios we were now working with handed us a shiny disc with our new demos. The world of home studios and doing this for ourselves was still a couple of years away. We would get these CDs duplicated then, in a similar way to the tapes, we would package them in a padded envelope and send it off to record company addresses that we found in NME and Melody Maker however this time we had a PC that we could print of letters with pictures.
As the 2000s surged into middle age we now had our own studio gear and were recording our own demos and albums. The first self recording was Cold Home Street which we burned to CDR. After this we upgraded to digital multi track but CDR was still the format to send stuff to the ever silent record companies.
By the time we were recording One More Solo the internet was screeching (kids won’t get this ) into existence and loading up at around 500k, MP3’s were creeping in and the ipod was taking off. Bebo arrived and we were now sharing our music in a more direct route to our followers. Back then it was customary to let listeners hear 30 second previews of the track and they would buy the full MP3 in a frenzy of rapid Weird Decibels anticipation. They didn’t. However some people were still buying music but there was no doubt that the free tier was on the way and Radiohead’s In Rainbows, pay what you want, strategy was an interesting experiment. To be fair bittorrent, the pirate bay and napster had already set (arguably illegally, but record companies were still in the stone age) new ground rules and while they were now being dismantled by the ever eager record companies (who were still not calling us) the music distribution models had been changed. Many listeners were no longer paying for music.
Riot Act and Quiet Act were never sent to record companies, they were uploaded to the internet however CDs were still very much important to print as we had a fanbase that wanted them, we still have some if your interested. Shop Bandcamp
After a lengthy pause between Quiet Act and Weird Decibels 1 the music industry was changing rapidly. Spotify had arrived 2008 to try and muscle in on iTunes. It did in spectacular style. We were slow to adapt.
Weird Decibels 1 was released in 2011, demo tapes were now a long way off however we were still printing limited batch CDs. We tried to make WdB1 more attractive by offering a tiered approach to our music. You could listen free on Bandcamp, buy the normal CD or order the limited edition CD with added an artwork booklet, which we sold out of.
We also had to consider a growing number of formats including WAV, FLAC and ACC. Streaming was now a growing force; downloads still made us money though. We finally made the jump to streaming via a digital distributor. We could now effectively be our own record company.
Roll forward to 2016 and Weird Decibels was printed on CD and sold less than WdB1 however most of our top stream tracks are from WdB2 . Now we could see who was listening to our music, a slight nod of pride arose when we saw significant activity in South America and other far off lands.
Of course we were still behind the times, many artists were now ‘dropping’ tracks, no hype no fanfare, just uploading songs for people to listen to. Vinyl had also made a massive comeback. This appears to be out of our reach at present. The mastering techniques involved and the cost of printing are out of reach. Hopefully this will change.
So here we are now, we’ve dropped a track but now it’s getting harder to reach audiences without paying for promoted posts given that we’re not paid in the first place! Facebook isn’t helping, people are fed up with it, so we need to find a new way to reach an audience. Until we figure that out feel free to enjoy our new song.
Just a wee note, when we sell a CD at a gig it’s a huge thing these days. The money made from that single purchase can takes us months to raise on streaming services, So if you like a local act buy a CD!
Dear fellow bands please let us know what your first demo was!